Who Meta buys from and sells to
Sells ads across Facebook, Instagram and WhatsApp; spends heavily on its own AI data centres and rented capacity.
Part of Digital Advertising spending
Buys from 6
Sells to 3
- Small and mid-size advertisersperformance ads bought through Advantage+
- PDD HoldingsPDDapp-install and shopping ads for Temu
- Sheinthe same, for a rival cross-border retailer
Where the chain could break
- China-based advertisers, led by Temu and Shein, were over 10% of 2024 revenue
- Apple and Google control the mobile platforms and tracking rules its ads run on
- EU rules on consent and ad personalisation threaten pricing in its second-largest region
Competes with
- AlphabetGOOGLthe advertising pool
- ByteDance (TikTok)attention and short-video ad budgets
- AmazonAMZNthe same, against retail media
Mapped by hand from filings and company reporting, as of October 2026. It shows the relationships that matter most, not every contract: most are never disclosed, and agreements change.