Who Booking Holdings buys from and sells to
Online travel agency (Booking.com, Priceline, Agoda, Kayak) taking commission on hotel and travel bookings.
Buys from 2
Sells to 4
- Independent hotels and rentalscommission on room nights booked through the site
- MarriottMARcommission on chain hotel room nights
- HiltonHLTcommission on chain hotel room nights
- Travellersmerchant bookings for flights, cars and stays
Where the chain could break
- Paid traffic depends on Google search placement and auction prices
- EU Digital Markets Act and hotel-parity rulings limit commission terms in Europe
Competes with
- ExpediaEXPEonline travel agency
- AirbnbABNBalternative accommodation
- Trip.comTCOMonline travel in Asia
- AlphabetGOOGLtravel search that can bypass OTAs
Mapped by hand from filings and company reporting, as of October 2026. It shows the relationships that matter most, not every contract: most are never disclosed, and agreements change.